Texas Center for the Missing and Clear Channel Outdoor Launch Digital Billboard Campaign Timed with National Missing Children’s Day
Texas Center for the Missing (TCM) and Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), participated in press events throughout major Texas markets to launch a new digital billboard campaign calling attention to the ongoing searches for local missing children.
Timed to begin with National Missing Children’s Day, May 25, and running through June, CCOA will display images of missing children from San Antonio, Dallas, El Paso, and Houston on the company’s digital billboards across Texas.
The country is in the midst of a persistent missing and exploited children crisis nationwide, with the National Crime Information Center (NCIC) reporting over 441,165 entries for missing children in 2017.
Photos are one of the most vital tools for law enforcement when searching for a missing child, and have the power to produce leads that can help law enforcement give families’ answers and help safely recover children. The new billboard campaign enables TCM to reach a broad audience across Texas by distributing photos of missing children in select areas that can aid law enforcement with a search.
“We know that photos bring missing children home” said Beth Alberts, TCM CEO.
“Public safety, and child safety in particular, remains a core tenet of our corporate social responsibility efforts,” said Michelle Costa, Regional President, CCOA-South Central. “Our digital billboards have the ability to reach passersby in high-traffic areas. We hope our efforts can play a role in reuniting these children with their families.”
For regional missing children alerts http://www.missingkids.com/RSS
About Texas Center for the Missing
Texas Center for the Missing (TCM) is a Houston-based non-profit and is the Amber Alert provider for the 14-county Houston-Galveston region. For more information, visitcenterforthemissing.org or hear from TCM CEO Beth Alberts at: http://www.givinglibrary.org/organizations/texas-center-missing.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 650,000 displays in over 35 countries, including 43 of the 50 largest markets in the United States. This includes a growing digital platform that now offers over 1,200 digital billboards across 28 U.S. markets. www.clearchanneloutdoor.com
Read the full news release here ⇒ The Texas Center for the Missing and Clear Channel
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