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Whose bottle? What Bottle? No Bottle but Plenty of Coke

OOH Stretches Again, with Coca-Cola Nothing but Brand

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OOH Stretches Creative Again, Coca-Cola

In a new #OOH campaign from Coca Cola, Publicis Italy, uses nothing but the brand’s red and white logo and a small amount of copy to share the feel one get’s with your hands around the bottle.

What bottle?  There’s no bottle. That’s the cool part. The white logo on red background curves as if it’s wrapped around the brand’s distinctive bottle shape. The copy, “Feel it.”

The campaign was created by Publicis Italy and is running in out-of-home, print and social in the Central and Eastern European markets. 

McDonald’s if you recall last week, took a similar creative direction with a minimalist approach in an outdoor campaign seen here⇒  Is Someone Really Going to Buy a Word Sandwich?

 

 

 

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