CHICOOH+ transforms local insights into intelligence for OOH
New platform combines technology and urban insights to make outdoor media planning more strategic
and better aligned with the real dynamics of cities
CHICOOH+’s new structure combines artificial intelligence, market analysis, and practical market experience to transform strategic planning for OOH campaigns — Credit: Disclosure
CHICOOH+, OOH Tech, is introducing its new intelligence platform for outdoor media planning to the market. Developed to enhance the strategic capabilities of OOH campaigns, the initiative combines artificial intelligence, territorial analysis, and practical market knowledge to transform the way brands and agencies define their presence in cities.
This move marks a new phase in the company’s operations by transforming territorial experience into a more strategic approach to planning. More than just streamlining operational processes, the platform is designed to enhance the ability to interpret urban planning, organizing large volumes of information in a more strategic, contextualized manner that aligns with the real dynamics of the streets.
In practice, the platform is involved from the very start of campaign development. Based on the briefing, the platform organizes information related to the target audience, consumer behavior, communication objectives, urban characteristics, priority regions, territorial restrictions, and brand history to develop recommendations that are better aligned with each advertiser’s specific context.
This information is cross-referenced with a geographic database fed by CHICOOH+’s own operations, allowing for the simultaneous analysis of various variables and reducing processes that previously required days of manual consolidation to just a few minutes of strategic analysis.
For OOH Tech, the goal is not to replace the human experience of media planning, but to scale up the insights of professionals who deeply understand city dynamics, regional behavior, and the impact of the territory.
Chico Preto, CEO of CHICOOH+, highlights the combination of technology and local expertise as a key differentiator for a new phase in outdoor media planning — Credit: Disclosure
Chico Preto, CEO of CHICOOH+, points out that this technology is designed to enhance a market understanding that has been historically built through practical experience in OOH. “OOH has always been a medium built on understanding the street. Understanding behavior, urban context, and regional dynamics has never been something that could be reduced to data alone. What technology now allows us to do is scale this knowledge, organizing thousands of variables in just a few minutes without losing the insight of those who deeply understand the Brazilian landscape. The difference lies not only in artificial intelligence, but in the combination of technology, market experience, and human insight.”
In addition to territorial analysis, the platform also generates heat maps, geographic visualizations, and visual analyses that help make planning clearer for clients and agencies. The goal is to transform urban data into an easy-to-understand overview.
Another key feature is the platform’s continuous evolution. With each campaign carried out, the platform accumulates new insights related to behavior, performance, and territorial patterns, making future recommendations smarter, more contextualized, and aligned with the dynamics of cities.
“When we manage to streamline operational processes and speed up the interpretation of information, there’s more room to think about strategy, context, and building campaigns that are truly connected to the reality of cities,” comments Chico Preto.
The structure also allows for the incorporation of different layers of economic and urban analysis into planning. These include indicators related to real estate activity, regional expansion, urban transformation, and the movement of specific demographic groups.
In practice, this allows planning to consider not only where the public is, but also regions that show concrete signs of growth, economic activity, and shifts in consumption patterns.
CHICOOH+ as OOH Tech
The new structure marks a new chapter for CHICOOH+ as an OOH tech company, combining technology and market expertise to make OOH planning smarter, more strategic, and more attuned to the realities of the streets.
More than just automating processes, the goal is to use technology to enhance our understanding of the market and bring brands even closer to the real dynamics of cities.
About CHICOOH+
CHICOOH+ is an OOH tech company specializing in outdoor media, combining technology, market intelligence, and local expertise to develop OOH and DOOH strategies that are more contextually relevant, efficient, and aligned with the dynamics of cities.
Founded by advertising executive Francisco S. Xavier, known as Chico Preto, a professional with over 40 years of experience in the outdoor media market, the company operates in planning, buying, measurement, and special projects, combining market practice with intelligence applied to the outdoor media ecosystem.
In partnership with Produceria Miami, CHICOOH+ develops projects for campaigns in Latin America, the United States, Europe, and Asia. Recognized at the ALOOH Forum, the company stands out for its strategic and innovative approach in the market.
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