Three Founding Landmarks, Three Kinds of Winner
Liberty Bell, Boston's Old State House, and the National Archives
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Three Founding Landmarks, Three Kinds of Winner
We put the strongest OOH board near the Liberty Bell, Boston’s Old State House, and the National Archives head to head on the three numbers that matter: reach, impressions, and frequency
Widest Reach: Liberty Bell, Philadelphia. The board nearest the Bell reaches the most unique people of the three, roughly a fifth more than Boston’s, and it does it at the lowest frequency of the group. In other words, it spreads across the widest crowd instead of repeating on the same one. It is also the closest board to its landmark, about two-thirds of a mile away.
Most Impressions: Old State House, Boston. Boston’s board turns in the most total impressions, edging Philadelphia by roughly nine percent, powered by a higher frequency that keeps it in front of the same people more often.
Most Loyal Audience: National Archives, Washington. Washington’s board is seen most often per viewer, nearly twice as frequently as Philadelphia’s, and it reaches the most local audience of the group. About four in five people who see it live or work nearby.
The Takeaway: No board sweeps the board. One wins the widest audience, one piles up the most impressions, one owns the most loyal local crowd, proof that the right buy depends on the goal, not the zip code. Fitting for the country’s 250th, America’s founding corners each make their case a little differently.
No board sweeps the board
These compare the single strongest board we measure near each landmark, not every sign in each city, so treat them as head-to-heads, not city rankings.
Reach out to cameron@streetmetrics.com to learn more.
StreetMetrics sponsored this post.
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