Intersection’s IRLX and KEVANI Announce Strategic Sales Partnership for OOH and Experiential Media in LA

Intersection’s IRLX and KEVANI Announce Strategic Sales Partnership
for Out-of-Home and Experiential Media in Los Angeles

The collaboration enables brands to pair impactful experiential activations with iconic
OOH media, creating deeper audience engagement across Los Angeles

Los Angeles – IRLX, the experiential division of out-of-home media and technology company, Intersection, today announced a new strategic sales partnership with KEVANI, a leading out-of-home media company specializing in premium digital iconic displays. The collaboration establishes a new and simplified framework for advertisers to activate across physical events and iconic digital out-of-home placements

Under the new model, IRLX will have the ability to offer KEVANI’s premium, high-visibility digital  inventory alongside its own Los Angeles transit inventory and experiential offering. Reciprocally, KEVANI will offer IRLX’s experiential activations to its existing billboard advertisers, allowing brands to expand their presence from large-format digital screens down to ground-level consumer interactions.

“Advertisers are increasingly looking for ways to bridge the gap between media and direct consumer engagement,” said Esther Raphael, Chief Marketing Officer at Intersection. “IRLX is building one of the most dynamic experiential platforms in the country, helping brands engage consumers through experiences that become part of the city’s cultural conversation. By partnering with KEVANI, we’re creating new opportunities for advertisers to combine iconic digital visibility with on-the-ground brand engagement at scale in the Los Angeles market.”

“Our mission at KEVANI has always been about transforming the outdoor media experience and its integration into the fabric of the city,” said Kevin Bartanian, CEO and Founder of KEVANI. “This collaboration allows brands to extend their presence beyond the screen and into the physical environment. By uniting iconic media destinations with experiential activations, we are creating richer, more meaningful connections between brands and consumers across Los Angeles.”

The joint initiative aims to streamline the planning and execution process for media buyers and brands looking to maximize impact in the Southern California region, providing a single pathway to procure both static and digital media space and localized physical activations.