Response to our story —The Future of Out of Home in a Self-Driving World:
What Happens When No One Is Looking at the Road?
![]()
Response to our story of —
What Happens When No One Is Looking at the Road?
The Future of Out of Home in a Self-Driving World
The Good, the Bad, and the Ugly
Parts 1,2,3
By Brent Baer, Publisher, OOH Today and OOH Owner, baerboards
We received nine comments regarding yesterday’s story on Self Driving Cars: The Future of Out of Home in a Self-Driving World, and everyone of them were supportive of the idea that the OOH Industry needs to address the Automated Vehicles concerns NOW.
As the responses were from ‘captains’ and ‘ground troops‘ of the Big 3, their concern for anonymity was crucial. As we have done for the last 8 years, we protect their identity. Though one independent owner was very vocal, listing their thoughts on the subject in our Comments section.
His or her comments regarding ‘saftey‘ follows:
Billy – interesting post and definitely worthy of a discussion as it seems AV’s are here to stay and growing quickly. I’m an optimist at heart and believe our industry will find a way to integrate with AV’s as you deftly explored above. Let’s assume 1) you’re correct and by 2040 over 50% of urban/suburban trips are autonomous and 2) our industry has found a way to integrate with AV’s and not lose footing – one glaring opportunity (to me anyway) that you didn’t touch on was our regulatory regimes and how an AV heavy future affects that. In my mind, the “safety” argument of our industry’s critics that concern roadside digital placement (spacing etc.) falls apart when the majority of vehicles on the roads are autonomous. This could present a massive opportunity for growth through more relaxed digital regulations. As with anything in the billboard world it will take plenty of money and smart lobbying but something to think on. Thanks for doing what you do.
Our response is, they have a strong point we had not addressed in our stories. If their’s is an argument which may stand up the governing municipalities, the future of OOH indeed may be an optimistic one. Thank you ‘Marlboro 8Sheet’.
- Advertisement -
