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This Subtle McDonald’s Creative Makes You —and then, There It Is

Nocturnal & Love —2 Clever Creative Campaigns Challenge Your Skills of Observation

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Lovin’ it

by McDonald’s

McDonald’s Thailand, uses print to catch the Valentines’ mood for the food. In this “I’m loving it” creative by TBWA. Did you see it right away? Not me. Took a few looks before I figured it out.  



Nocturnal Animals

by McDonald’s

McDonald’s Vietnam, uses OOH to remind the late night party types and night owls, their favorite restaurant is open all night. McD’s created this outdoor campaign using the iconic McDonald’s arch cleverly and subtlety incorporated in the eyes of nocturnal creatures in Vietnam. Leo Burnett






Advertising Agency: Leo Burnett, Colombo, Sri Lanka, Leo Burnett Vietnam
Chief Creative Officer: Ransley Burrows
Chief Executive Officer: Sanjay Chaudhari
Senior Creative Director: Athula Kathriarachchi
Creative Group Head: Malaka Samith
Art Director: Ajantha Kumara
Illustrator: Chathuranga Gamage
Account Executive: Falul Hallaj
Chief Executive Officer: Lukasz Roszczyc
Executive Creative Director: Paolo Garcia
Creative Director: Chandu Rajapreyar
General Manager: Kate Bayona-Garcia
Art Director: Kit Huynh
Final Artist: Quoc Nguyen
Account Director: Thuy Pham
Account Executive: Long Le
General Manager Starcom: Vineeth Dhruvan
Media Planner: Ha Vu
Media Planner: An Ngoc Nguyen




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