OOH…Here’s One Thing
by Jim Johnsen,
Managing Director, Johnsen, Fretty & Company
“Fat, drunk and stupid is no way to go through life son.” Obviously this Chancellor has never been to an OAAA!
https://youtu.be/u1hnwvWhbJw?si=-RkzoYVOIcNu_Fs0
In any event, what a great show. The mood was positive, the venue was great (although some may contend with that) and the line up was better than usual.
So Johnsen, what gives then? Well, I am about to drop a turd in the punch bowl that could get me fired. Woops, wait, I am a partner in a small shop. No one is firing me. So here it goes.
Yes, Morgan killed it up on stage there. I’ll give you that. And he is another American success story. Perhaps even an American Icon. Don’t get me wrong, I love him…but contingency lawyers are the new tobacco.
WTF Johnsen? Well let’s start with this. In our industry, we have win win advertisers, and then we have zero sum game advertisers. Win win…I think Apple…or maybe Chevy…or maybe even Montefiore Medical System. Something or someone who delivers value to the end user without extracting a toll from the other side. Now lets go to the other side. Tobacco. Multi billion dollar industry, legal product that extracted an enormous toll on all of us…aka the health care system and the end user. Don’t think you are still paying the price, whether or not you are a smoker, for the tobacco industry. Check your healthcare premiums.
Fast forward. Medical malpractice. Check your healthcare premiums.
A 2025 analysis in JAMA Network Open found that from 1999–2024:
- family health insurance premiums increased 342%
- worker contributions increased 308%
- overall inflation increased only 64%
Auto accident, check your auto insurance premiums…
- Overall CPI inflation since 2020: roughly ~20%
- Auto insurance premiums since 2020: often up ~40–70% depending on state and driver profile.
If you don’t think Morgan and Morgan, or any of the other lawyers who are big users of out of home have anything to do with that…you might want to think again.
So don’t get me wrong, if Morgan and Morgan is banging on my door, hell yeah, I take the contract! But just bear in mind that you are paying for part of that contract with your own money.
https://youtu.be/m3159YIe2OU?si=jy1ICDHSBnsybOPr
Well, I’m leavin’ you, baby
Lord, and I’m goin’ back home to stay
Well, I’m leavin’ you, baby
Lord, and I’m goin’ back home to stay
Well, back home there’s no floods or tornadoes
Baby, and the sun shines every day…Larry Davis
ps… I am usually all for the OG on a song, but in this case SRV’s version is light years ahead…especially the first minute.
jfco.com
Securities transacted through StillPoint Capital Member firm FINRA/SiPC
Help us Help You. Subscribe to the only Independent Voice for OOH
- Advertisement -
