Adams Outdoor Advertising Selects JustDane for 2026 Collaborate Public Service Campaign
Madison, WI — Adams Outdoor Advertising is proud to announce JustDane as a 2026 recipient of the Adams Collaborate Public Service Advertising Program, an initiative that provides local nonprofit organizations with professionally designed outdoor advertising campaigns at no cost.
Beginning May 11, 2026, JustDane’s year-long campaign is now live across Adams Outdoor billboards throughout the Madison market, helping raise awareness for the organization’s mission to support individuals and families impacted by the criminal justice system.
The campaign includes a mix of two bulletins, six posters, and digital inventory across Madison, delivering broad market visibility with an estimated media value of $250,000. Creative executions focus on reducing stigma surrounding formerly incarcerated individuals while emphasizing growth, second chances, and successful reentry into the community. The campaign features real individuals who have successfully reentered society and now work with JustDane, bringing authenticity and impact to the messaging. In addition to raising awareness, the effort is designed to increase volunteer engagement and community support.
The Adams Collaborate Program was created to uplift local nonprofits by amplifying their message, strengthening community awareness, and expanding their reach through the power of outdoor advertising.
Each year, Adams donates billboard space to selected nonprofit organizations across its markets, helping partners connect with more people and inspire community engagement.
Founded in 1971 as Madison-area Urban Ministry (MUM), JustDane has spent more than five decades serving Dane County through innovative social justice and direct-service programs. In 2020, the organization rebranded as JustDane to better reflect its expanded community impact and broader reach.
Today, JustDane provides prison reentry services, support programs for children with incarcerated parents, jail and prison in-reach initiatives, and community education experiences that foster understanding of the challenges faced by individuals returning from incarceration. The organization also serves as an incubator for innovative community projects and advocacy efforts throughout Dane County.
“Adams Collaborate Program is creating meaningful impact for local nonprofits by giving organizations the visibility needed to reach more people, build stronger community connections, and expand awareness of critical services,” said Kathy Eckenrod, Development Director at JustDane. “For JustDane, this opportunity is truly transformational. Increased awareness means more individuals and families can access the programs, resources, and support systems that empower them to overcome obstacles and move toward success. It also helps connect community members who want to make a difference through volunteering, advocacy, and support. We are incredibly grateful to Adams Outdoor Advertising for investing in nonprofits in a way that strengthens the entire community.”
Through the Collaborate Program, Adams Outdoor Advertising continues its commitment to supporting organizations that make a lasting difference in the communities they serve.
Community members interested in learning more about JustDane’s programs, volunteering opportunities, advocacy efforts, or ways to support the organization are encouraged to visit http://www.justdane.org. To learn more about the Adams Collaborate Program, visit www.adamsoutdoor.com/collaborate. Additional information about Adams Outdoor Advertising and its commitment to supporting local nonprofits can be found at www.adamsoutdoor.com.
About Adams Outdoor Advertising
Adams Outdoor Advertising is one of the largest privately owned outdoor advertising companies in the United States, operating high-profile billboard displays in markets across the country. Adams Outdoor is committed to helping local businesses and nonprofit organizations connect with their communities through impactful outdoor advertising solutions.
About JustDane
JustDane is a private 501(c)(3) nonprofit organization serving individuals and families involved in the criminal justice system throughout Dane County. Through direct-service programs, advocacy, and community engagement, JustDane works to create positive change and build a more just and supportive community.
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