Coke

“Wonder how much truth there is to this article that

nothing but the brand...get's your hands around

there would be hell to pay, every day, until it was repaired

Best #OOH Creative

That outdoor spot—which simply reads “Arby’s Now Has Coke”—measures in at 212,000 square feet

The process to activate the heat is typical Coke brilliance

As an aficionado of good billboards, I took note recently of a better-than-average out-of-home campaign