Dedicated OOH Insider Information
—Cohoot For Salespeople in OOH
Cohoot is the anonymous forum for media salespeople. Thousands of sellers gather on Cohoot’s dedicated OOH channel to share inside info about advertisers and agencies.
Let’s jump in and discover the hottest topics from the week here …
Top Co-op Money in This Category
Cohort @Values Keeping is asking, where is the best place to find a list of companies that offer co-op dollars? Find out what brand pays 50% to local merchants. Full Thread Here>>>
Contacts For the Biggest Soda Names
Checking for a contact for Coca-Cola or Pepsi in the NY Northeast area, and the OOH Channel comes through. Names and contact info is here. Full Thread Here>>>
Domino’s Goes Smaller in Year 14
Interesting move, from AdAge: Domino’s has hired WorkinProgress, dropping its agency MDC Partners’ CPB after 13 years. The smaller, independent shop WorkinProgress is based in Boulder and made up of former CPB creatives. Will this affect OOH? Full Thread Here>>>
Pretty Much All of Them
Looking for the most active alcohol brands in Q4-Q1, 68% of our network audience consumes alcohol. Thanks. Hard to believe it’s not 100% in 2020. Full Thread Here>>>
I Sea What You Did There
Final stretch of 2020. Who is going to pull in a whale of a deal by Christmas or Hanukkah? Thanks for the goal-setting, @Natural Loves. Cue the fish comparisons. Full Thread Here>>>
Port Authority Account to Intersection
Intersection getting the PATH assets also. WOW! See what the Channel has to say about Intersection being awarded this exclusive 10-year contract to manage advertising on the Port Authority Trans-Hudson System. Full Thread Here>>>
Help With Murphy Media Clients
Cohort @Shark Friends asks, does Murphy Media Group have any clients who are open to new ideas? I’m sick of just showing off my beautiful PERMS. Who wants to dance outside the circle? Full Thread Here>>>
Clear Channel Wins an Enormous Account
Discussion here on the news that JCD lost its advertising contract for the four New York and New Jersey airports to Clear Channel. “Wonder how much truth there is to this article that JCD decided NOT to renew the contract instead of renegotiating it?” Full Thread Here>>>
Sales Strategy
Has anyone got any buys from Adomni lately? Other networks have been killing it lately for us, but we have not received anything from Adomni. I was curious what other people’s experience is. Full Thread Here>>>
Pushing Back on Campaign Criticism
Sage advice here in this thread. How do you win back business after a client says the campaign didn’t work? Full Thread Here>>>
Programmatic Results From Q3
GroupM makes a big comeback in Q3, driven mostly by programmatic. Take a look. Full Thread Here>>>
Can You Help With This Question?
Anyone have an email address for Alli Blender at Amazon? Full Thread Here>>>
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