Western Union Selects Screenverse as Exclusive Programmatic
Technology Partner for its DOOH Network
NEW YORK, NY — Screenverse, a leading programmatic technology partner for DOOH, announced a new partnership today with Western Union, a global leader in cross-border, cross-currency money movement, payments, and digital financial services. The partnership gives advertisers the opportunity to connect with consumers as they manage money, make payments, and navigate everyday financial decisions.
Western Union’s DOOH media network spans more than 2,600 digital screens across 124 U.S. markets and generates more than 623 million monthly impressions. With a strong presence in major markets including New York, Chicago, Los Angeles, Miami, and Houston, advertisers can reach consumers at national scale while focusing on the markets and communities most relevant to their campaigns.
What sets Western Union apart is the financial mindset of consumers visiting these locations. Screens are positioned across financial services and everyday retail environments, including check-cashing centers, banks, supermarkets, pharmacies, and convenience stores. In this context, consumers are focused on accessing funds, managing finances, and making payments. With average dwell times of 15-20 minutes, brands also
benefit from extended exposure as consumers spend time completing transactions.
“Western Union brings something the DOOH ecosystem hasn’t had at scale by creating a national financial services footprint that reaches consumers in the middle of real transaction moments,” said Nick Sadler, Senior Vice President of Supply at Screenverse. “Financial services has been an underbuilt venue category, and this partnership opens it up with the reach and targeting rigor programmatic buyers expect. For advertisers, it’s a rare combination of high-attention environments, a captive audience, and inventory that clears through the pipes they’re already buying.”
Western Union provides audience insights highlighting strong representation across Hispanic, African American, Asian, and immigrant communities, creating opportunities for brands to reach diverse multicultural audiences. Its financial services footprint can also help advertisers reach consumers who primarily use cash or checks and may be less visible through traditional digital targeting methods.
“Our partnership with Screenverse marks an important step in expanding the reach and sophistication of the Western Union Media Network,” said Josh Bernstein, Director of Media Network Operations at Western Union. “Screenverse brings an unbiased, independent perspective that opens doors to new buyers and fresh demand. We’re thrilled to work with a partner whose goals are fully aligned with helping us grow.”
The partnership helps advertisers reach consumers at key financial moments that other media channels can’t replicate. Western Union’s DOOH inventory is available programmatically through Screenverse via Place Exchange by Broadsign and Perion, giving advertisers flexible ways to plan and activate campaigns across the network.
About Screenverse
Screenverse is the leading partner for DOOH media owners, specializing in monetization and ad management solutions that scale programmatic revenue. Established in 2020, Screenverse has built the largest network of DOOH inventory in the physical world, with over
150,000+ digital screens across 29 networks, including billboards, urban panels, retail, and residential environments. Connecting advertisers to premium media nationwide through both programmatic and direct channels, Screenverse delivers meaningful results for brands,
agencies, and media owners alike.
About Western Union
The Western Union Company (NYSE: WU) is committed to helping people around the world who aspire to build financial futures for themselves, their loved ones and their communities. Our leading cross-border, cross-currency money movement, payments and digital financial services empower consumers, businesses, financial institutions and governments across more than 200 countries and territories and over 130 currencies to connect with billions of bank accounts, millions of digital wallets and cards, and a global footprint of hundreds of thousands of retail locations. Our goal is to offer accessible financial services that help people and communities prosper.
- Advertisement -
