OOH Today’s Podcast —Calling Your Own Balls and Strikes
OOH's Unscripted Podcast 9B Issue —Join Eichenstein, Wolfe, and Sullivan
—Calling Your Own Balls and Strikes
OOH Today’s Podcast 9B
The Board Room
Issue —
OOH Owners are building their own independent measurement systems; will these self interests impede the future of OOH growth?
Is Geopath dropping the ball?
Will the creation of additional measurement systems by OOH Owners to gain a competitive advantage, hurt the out of home industry in the long run?
Hear our OOH Experts weigh in the issues
“Are they building data to bypass the agency to go directly to the client?” —Levi Eichenstein
“Data is only as good as the sales people who sell it” —Bob Wolfe
” It’s more data they can use to persuade someone to buy…” —Jack Sullivan
The Board Room —OOH Today’s Podcast 9B —17+ minutes
OOH Experts / Board Members:
Levi Eichenstein, Bob Wolfe and Jack Sullivan
Podcast #9B below. Click the orange circle/white arrow below to listen
Board Room Directors:
Levi Eichenstein, President and CEO, Red Rock Outdoor
Bob Wolfe, Owner, Outselling, Inc
Jack Sullivan, OOH Media Professional and Adviser
Brent Baer, Moderator, Publisher, OOH Today
‘The Board Room’ is outdoor advertising’s unfiltered/unscripted podcast offering deeper insights of the Out of Home Advertising Industry. A panel of experienced OOH professionals discuss everything in the OOH space… agencies, buyers/sellers, creative, leadership, measurement, sales, technology and the journey.
We encourage you to share your opinions, comments and experiences on the issues and answers presented in today’s podcast. Please submit questions for our panel to BillBoard@OOHToday.com
About our pod ‘CAST’ —Our format welcomes a panel of OOH professionals who are experts in all that is Outdoor Advertising. The group represents billboard owners, advertising agencies, and associations, who deliver a lively discussion of current OOH issues. Listen to the issues of the day affecting the Outdoor Advertising Industry as we examine media owners, creative, ad sales, ad-tech and media executives, offering thought leadership and valuable takeaways. Our audience is comprised of Outdoor Advertising related professionals including Owners, Vendors, Advertising Agencies and Brands who desire to learn more through frank, intimate and non scripted conversations on Out of Home. www.OOHToday.com
Podcast produced by William Farmer
P9B
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