OOH Best Creative Last Week Today
The top 10 OOH creative executions that came to our attention last week
Have you seen stellar work out there? Tag us on LinkedIn or shoot us an email.
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1. This eye-catching billboard on I-95 in Philadelphia uses a unique inflatable to bring Rita’s Italian Ice‘s Gelati to life, tempting travelers to make a pit stop for a treat. | Clear Channel Outdoor
2. The Bawi Agua Fresca team created a literal skate park in an H-E-B parking lot in Austin, TX, promoting the launch of 4-packs in all 235 H-E-B. Think half pipes, a beverage cart, and plenty of ice-cold La Piña, La Guayaba, La Maracuyá, and El Limón cans for anyone brave enough to drop in. | Adgile Media Group
3. Jake the Tree Guy’s billboard campaign in Cleveland proves that sometimes the best creative execution happens when the surrounding environment becomes part of the story. | Lamar Advertising Company
4. As England booked its place in the World Cup quarter-finals, Virgin Atlantic launched a timely OOH campaign encouraging fans to be a part of it and fly direct to the US. | Talon, PHD
5. This billboard with extension is right where it belongs: in the great outdoors. | Dunkelberger’s Sports Outfitters, Adams Outdoor
6. Last weekend, Liquid IV took over a corner of Brooklyn and turned it into a Spider-Man activation, complete with a Spider-Man inspired climbing wall at Domino Park.
7. Deepgram in SanFrancisco‘s Hub District, where SoMa, Mission, Hayes Valley, and Civic Center converge. | Dream Outdoor
8. Red Bull‘s DOOH campaign comes to life on the Bryant Park Digital, an LED spectacular in Midtown Manhattan. | SNA Displays
9. Best way to introduce a new luxury product? Fiats + Photobooths. Giorgio Armani launched the new Dolci Blush with branded Fiats popping up at SEPHORA locations across Manhattan, handing out samples and free coffee. Next stop: the Hamptons! The Fiats are heading to Montauk at The Surf Lodge. | Vector Media
10. To show the huge range of products available on Uber Eats, the brand added Uber Eats bags to existing billboards for products you can order through the app.
Could you let us know if you’ve seen stellar work out there? Tag us on LinkedIn or shoot us an email.
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