SOMO and ember Bring In-Car Video Taxi Advertising to Vegas
the largest digital taxi top media network in New York City,
SOMO and ember Announce Strategic Sales Partnership
to Bring In-Car Video Taxi Advertising to Las Vegas
New York, NY – SOMO, a leader in digital taxi top media, today announced a new strategic sales partnership with ember, an in-car TaxiTV advertising platform operating across the Las Vegas taxi market. The partnership gives advertisers access to premium in-vehicle video media that extends SOMO’s media network from taxi top to taxi interior. em a premium in-taxi media platform delivering full-motion video,
Through the partnership, SOMO will incorporate ember’s Las Vegas in-car video inventory into its advertising offerings, creating a broader media solution for brands looking to reach visitors, convention attendees, entertainment audiences, and on-the-go consumers across one of the country’s most active tourism and event markets. ember’s current Las Vegas network includes 575 vehicles/screens and reaches approximately 300,000 passengers per month. ember’s overall reach includes over 10,000 in-car displays across 30+ markets in the U.S., Canada, and Mexico, although this partnership is specific to Las Vegas.
“Las Vegas is one of the most dynamic out-of-home markets in the country, and this partnership gives advertisers a more complete way to activate across the taxi journey,” said Jamie Lowe, Chief Revenue Officer at SOMO. “By pairing high-visibility taxi top media with immersive in-ride video, SOMO and ember can help brands reach riders in moments that are highly contextual and focused, with an extended dwell time rarely found in today’s media ecosystem. Our focus as we launch this partnership will include local/regional sales to Las Vegas based corporations and national sales via select programmatic partners.”
this partnership gives advertisers a more complete way to activate across the taxi journey
ember’s in-car video experience is designed for short-form creative, with a two-minute content loop and available :08, :10, and :15 second ad spots. The network reports an average ride time of 22 minutes, giving advertisers repeated exposure opportunities in a premium passenger environment.
“We’re thrilled to partner with SOMO to give brands a true 360-degree taxi media experience, said Marc Tanguay, President and Founder of ember. “ember’s network delivers unmatched, eye-level impression quality that perfectly complements SOMOs’ street-level visibility. By giving passengers the opportunity to view, interact with, and scan brand-specific offers directly from our screens, the campaign extends engagement beyond the taxi and into the consumer’s journey. We look forward to supporting SOMO as it begins to incorporate ember into its broader offerings.”
SOMO operates the largest digital taxi top media network in New York City, with 4,000 digital displays across a fleet of 2,000 iconic yellow taxis. The company is actively deploying 1,200 digital taxi top and taxi back displays across a fleet of 400 taxi vehicles operated by zTrip. As the newest U.S. venture from GPO Vallas一a prominent Latin American media group based in Mexico City一SOMO is actively expanding its footprint across the country, with Las Vegas representing a key growth market.
The SOMO x ember partnership is designed to give advertisers flexible access to a full-journey taxi media solution, connecting exterior visibility with in-car video messaging. Campaigns can be planned around tourism, nightlife, conventions, major events, hospitality, entertainment, retail, and other high-intent Las Vegas audience moments.
For media kits, rates, or to schedule a consultation, contact info@somo.world.
About SOMO
SOMO is a New York City-based digital out-of-home (DOOH) company specializing in digital taxi top advertising. With 4,000 digital taxi top displays in New York City, 1,200 exterior taxi displays in Las Vegas, and 6,000+ in-car video screens, SOMO provides advertisers with a bold, mobile platform to capture attention in the heart of the cities. SOMO is a division of GPO Vallas, a family of Latin American media companies based in Mexico City, Mexico.
About ember
ember is a Montreal-based advertising technology company providing interactive in-car passenger entertainment screens for taxis and ride-share vehicles. ember’s platform enhances the rider experience while giving brands a premium opportunity to connect with engaged, on-the-go audiences through video advertising, integrated payment capabilities, and flexible campaign delivery. Founded in 2019, ember works with fleet and media partners to bring high-impact passenger-facing media to urban transportation environments.
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