Lucy Markowitz – SVP, US Marketplace at Vistar Media
It’s still Ian Dallimore’s Digital & Dirt. Dallimore is Vice President of Digital Growth and Programmatic GM, with 20 years at Lamar. (Sean, make this guy a Senior VP already)
We’re happy to share that Digital and Dirt is back.
For Season 9, they’re kicking things off with a special episode featuring longtime industry friend and partner, Lucy Markowitz, SVP of US Marketplace at Vistar Media.
In this episode, Ian and Lucy reflect on over a decade of working together, sharing how far programmatic out-of-home has come and what it takes to lead in an industry still transforming.
From building trust-driven teams to navigating the traditional OOH industry with resilience and authenticity, Lucy dives into the personal and professional lessons that shaped her journey. It’s a powerful listen for anyone in OOH.
Key topics covered:
§ The challenges of selling a technology the industry didn’t yet understand during the early days of Vistar.
§ The importance of building trust and culture and how it impacts client success.
§ Lucy’s leadership of cross-functional teams and management of different personalities and motivations.
§ Lucy’s successes in breaking barriers and earning the respect of peers in an old-school traditional media industry.
§ The critical roles personal branding, mentorship, and resilience.
🎧 Tune in now. Listen Here → https://open.spotify.com/episode/6v770M15ecPhwDlaRRNYEI
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