Rachel Roger – VP of National Sales, Lamar Advertising
Ian Dallimore’s Digital & Dirt
Dallimore is Vice President of Digital Growth and Programmatic GM, with 20 years at Lamar. (Sean, make this guy a Senior VP already)
This week on Digital & Dirt, Ian sits down with one of our own, Rachel Roger, Vice President of National Sales at Lamar, to talk about career growth, leadership, relationships, and what makes our business so personal.
Rachel takes us through her journey at Lamar, from National Sales Coordinator to VP of National Sales, sharing the experiences, lessons, and relationships that shaped her career.
And if you know Rachel, you know relationships are a big part of her story. She and Ian talk about the Lamar Jazz Fest tradition, how client relationships can turn into lasting friendships, and why trust and human connection still matter in an industry increasingly driven by technology and automation.
Whether you work in sales, operations, marketing, or another part of Lamar, there’s something to take away from Rachel’s perspective on building a career, leading teams, and making meaningful connections along the way.
Digital & Dirt Team | digitalanddirtpodcast@lamar.com
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