OOH Today Weekend Update
A weekly commentary of the top stories in OOH Today this week
A weekly recap of the top OOH stories you may have missed, along with colorful commentary from BB

1. OOH Word on the Street Today — Acquisitions Near
Commentary
We shared per LinkedIn post by 21 year OOH veteran Dave Peacock, VP/GM Lamar Advertising Greater Philadelphia, Lamar has acquired Apple Outdoor in Northern Maryland. Word of the impending sale has been circulating on the street for nearly a month. Looks like it has closed. No official comments have yet to be released. And even as of today July 24, nothing official has been released regarding this acquisition if indeed it occurred. Sound move for Lamar moving into Maryland within the footprint of the Lamar Philly plant.
As for CCO Euro and UK, still no official word as of this press time. Monday’s a good day to announce a change. Stand by for news.
2. It’s the ‘Little Billboards’
Commentary
The real takeaway here, even a non OOH person like Seth Godin easily recognizes that QR Codes are not effective with large format OOH. At 55 MPH good luck with trying to safely or successfully scan a QR Code. And yet so many in the OOH Industry espouse the use of QR Codes in nearly every OOH format. I don’t think so.
3. OOH Best Creative Last Week Today

4. The Must-Attend Yearly Summit in NYC
Commentary
5. OAAA Sales Tip: The QSR
The QSR category produced a solid 7.3% increase in OOH spend in 2021 and notice of OOH QSR ads leads to in-store purchases and online activation. QSR ads engaged almost 9 in 10 recent OOH viewers, according to the latest OAAA-Harris Poll research. For complete research results, watch Wednesday’s OAAA – Harris Poll Q2 Consumer Insights and OOH opportunities webinar.
Commentary
One question on this research: What was the OOH format which was measured? Not large format. Which is OK, but please don’t mislead us into believing it is all OOH media which QR Codes are effective.
6. OOH Veteran Eric Selby Joins Insite Street Media
Commentary
We wish our friend Eric Selby great success.
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