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OOH Newsletter
PepsiCo’s first pDOOH Campaign Via the Open Exchange
... successfully target PepsiCo's desired audience at times of peak audience concentration across multiple formats…
IntelyCare Takes Over Los Angeles
IntelyCare used benches, premiere panels, and posters to personalize several cities' messages and tailored taglines…
What’s Your Brand Worth?
You can’t put brand equity on your balance sheet, but it might do more for your income statement than any single…
Project X Announces Rick Robinson as CSO
Robinson will oversee strategy, sales, media planning and marketing for the agency, reporting to CEO John Laramie.
Antin Acquires Majority Stake in Wildstone Capital
UK-based Wildstone has grown ten-fold in the last 18 months.
OMA’s Best of Outdoor | July
This month's selection of OOH campaigns to fuel your creativity.
Moments, Directories, Residencies, Portfolio, Expansions and Jiggles
Moments, Directories, Residencies, Portfolio, Expansions and Jiggles —OOH this week.
SellerCrowd OOH Sales People Share Inside Info on Advertisers and Agencies
SellerCrowd is currently invite-only, but there are some invites reserved for salespeople working at OOH
OneScreen.ai Launches Public Directory of OOH Ad Inventory and Providers
Searchable directory ... 864,000+ listings easily discoverable by buyers