Ad View OOH QR Codes Are Mostly INEFFECTIVE there are a number of situations where QR codes just don’t make sense for out-of-home. ...scan a QR code on a…
Classifieds OOH Classifieds Today —2 new listings Van Wagner, Link Media Outdoor, Encompass Media Group, Overall Murals, and SILVERCAST –new listings for 3 National…
Tech & Research Study Says Increased OOH Share Improves Effectiveness "OOH advertising continues to have a significant impact on driving brand perceptions... and research suggests…
OOH Owners KEVANI Unveils Four in Los Angeles 7,000 sq ft, South Bay Pairing is by far the largest digital advertising destination in the area. 63 million…
Agency of the Day OAAA Names 2023 OOH Media Plan Awards Winners announced the winners of its annual OOH Media Plan Awards at the Ad Club’s 16th annual Out-of-Home: Now event in…
Tech & Research 2nd Annual ‘OOH for the Holidays’ Report its second annual “OOH for the Holidays” report to help advertisers leverage the power of OOH during the holiday…
Creative The UK’s Biggest Christmas Party —LIVE via OOH In addition to the livestream, partygoers can submit Instagram, TikTok and X content to be displayed on Outernet…
Tech & Research DOOH Academy Launches First Digital & Programmatic Certification… Digital & programmatic education and certification for the out of home industry world-wide.
Tech & Research Does OOH Measurement Need Quality Definitions and Alignment? Dylan Mabin… the OOH industry must be specific in defining the metrics they are using to measure the impact of a campaign.…
OOH Owners Between You, Me, and the Fence Post an entirely different idiom than today's post from MediaWorks. This is literally about billboard skins and fence…