Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
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Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
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2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
[…] 5. OAAA Sales Tip: The QSR […]
Good question in the commentary about the OAAA Harris Poll research on Quick Service Restaurants. The survey included consumer exposure to any type of OOH format. Regarding the use of QR codes, the question included a combination of QR, tap or SMS/text engagement. The results showed the greatest propensity for these specific engagements in large urban areas of 1 million plus in population, which reflects the much higher availability of Street Furniture and Transit formats. The use of these technologies, including QR codes, with large format OOH targeted to drivers is not recommended by OAAA.
OAAA’s Steve Nicklin to the rescue! Great work in clarifying for OOH Today’s 27.000+ readers. We are very appreciative of the information you shared. Thank you!