In This Episode

The episode focuses on the evolution of street furniture and how updated technology is helping media owners digitize locations that previously weren’t digital. Lori discusses product flexibility, cost considerations, and where street furniture fits within today’s OOH landscape.

What’s Changed

Key updates discussed in the podcast include:

• LCD vs. LED technology, with LEDs often being a strong fit for street furniture environments
• Lower cost of ownership, allowing individual panels to be replaced instead of the entire screen
• Chip on Board (COB) technology, contributing to durability and performance
• Greater flexibility, making street furniture adaptable across different locations and use cases

Why Street Furniture Matters

Street furniture allows OOH media owners to:

• Digitize smaller, street level spaces
• Add flexible inventory in high traffic areas
• Attract sponsors and advertisers looking for targeted placements
• Expand digital OOH without relying on large format displays

Common Applications

Street furniture is commonly used for out of home advertising in:

• Bus shelters and transit areas
• Outdoor spaces near malls and businesses
• Campuses and pedestrian heavy environments

The Takeaway

With improved flexibility, updated technology, and lower long term costs, street furniture remains a practical option for OOH media owners looking to grow digital inventory and reach audiences in everyday environments.

Hear how street furniture is evolving in Out of Home Advertising

Learn more about our product offerings in Street Furniture.