The Best Billboard I Saw Today

With New York City caught up in a summer of sports, Maya R., Graphic Designer at the American Museum of Natural History, brought that energy to the streets with a campaign for For the Win: Objects of Sports Excellence. Seen here outside Penn Station with the Empire State Building in the background, the vibrant OOH creative places AMNH at the center of one of the city’s busiest commuter and sports corridors. The result is a campaign that champions moments of greatness while making sure the museum is part of the conversation wherever New Yorkers are headed next.