WOO Announces Individual, Creative, Sustainability and Technical Innovation Awards

World Out of Home Organization announces individual, creative, sustainability and technical innovation awards at London Global Congress

The World Out of Home Organization has announced the award winners for Individuals, Digital, Classic and Special Build Creative, Sustainability and Technical Innovation, at its annual Global Congress in London on 4th June 2025.

The Technical Innovation Award was chosen from a shortlist of three by delegates at the Congress.

The Award Winners are:

Creative Award- Classic: The Hidden Eye Test, 1001 Optometry, VML Australia, Wavemaker, Australia

Creative Award – Digital: Blue jays “hit it Here, TD Bank, COMMB, Starcom, Canada

Creative Award-Special Build: if you can take it it’s yours, Selleys (Dulux Group), Howatson+Company, IPG Mediabrands, Australia

Sustainability Award: Carbon Reduction through intelligent illumination and remote monitoring, Outdoorlink USA

Technical Innovation: Mastercard’s Transit Tales Mastercard/Hero Australia

Chair of Judges Award: Flex Forward, Goonj, Publicis OOH, Publicis Groupe, India

The following personal awards were presented at the Gala Dinner in the evening.

Rising Star Award: Melanie Blood, Ocean Outdoor, UK

Leadership Award: John O’Neill, QMS, Australia

President’s Award: Ichiro Jinnai, Perion, Japan

Lifetime Achievement Award: Antonio Vincenti, Pikasso

Chairman of the Judges and Co-Founder of Alight Media Matthew Dearden says: “2025 has been an outstanding year for in out-of-home. We saw brands across the globe deliver bold, innovative campaigns that pushed the boundaries of audience engagement and impact. Powerful innovations and technology created new growth potential, and sustainability initiatives abounded.

“All driven by the greatly talented people in our medium, from rising stars to lifetime achievers. The quality of entries was exceptional and showcased the talent, expertise and ambition of the people and teams behind every idea.

“I’m incredibly grateful to my fellow judges for their insight, dedication and expertise as we undertook the difficult task of selecting winners from such a strong field of entries.

“Congratulations to all of this year’s winners and finalists. It was great to celebrate their achievements and the creativity that continues to drive our industry forward.”

“Special Builds was a hugely competitive category, yet

Dino Burbidge, Creative- in- Residence at WOO says: “The step-change compared to last year, in entry quality, quantity, and location was very noticeable. It’s both a signal that the OOH advertising landscape is getting more sophisticated globally, but also that the tangible value creativity brings is shining through.

“Special Builds was a hugely competitive category, yet Classic really stole my heart this year. In a world increasingly driven by digital, paper still has the power to push creative boundaries, innovate and stop audiences in their tracks. Congratulations to all the entries. You certainly made the judges work hard, and long may that continue!”

About WOO

The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international company JCDecaux, as well as blowUP media and Ocean Outdoor from Europe, OUTFRONT Media and Lamar from the US, Provantage from South Africa, oOh!media from Australia, Asiaray from Hong Kong, and the Multiply Media Group from the UAE. In addition, the following OOH associations are represented on the Board: the OAAA in the US, Alooh from Latin America, the IOAA from India, FAW from Germany, and the OMA in Australia.

Membership is open to all companies operating in the OOH sector. As a nonprofit, we reinvest funds in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe and a founding member of ICAS, and actively works to help the membership with legislative issues in their own countries. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers, and other elements of the communication media. More information is available at www.worldooh.org