WOO Sets Date for First In-Person APAC Forum
The World Out of Home Organization’s first in-person APAC Forum is scheduled for October 12-14, 2022, in Kuala Lumpur, Malaysia.
This follows WOO’s first post-pandemic in-person Global Congress in Toronto and builds on the success of virtual Forums for Europe, Asia and Africa in 2021 and early 2022.
There will be a full program of presentations and speakers from the region and the wider global Out of Home industry. Topics to be covered include Maintaining OOH’s Advantage in a Digital World; Responding to the Sustainability Challenge and Driving Growth in OOH through Audience Measurement.
The APAC Forum will commence with Introductory drinks on Wednesday October 12, followed by a full program of presentations on Thursday October 13 and Dinner in the city before a half-day of presentations on Friday October 14.
The Forum will be in English with translations for key local languages.
WOO President Tom Goddard says: “Reconvening for our Global Congress in Toronto was a red letter day for the industry but just as big a step forward has been the success of our virtual regional Forums for Europe, Asia and Africa.
“WOO is now a truly global organization with wide membership across the world. Our first regional in-person Forum in the APAC region is another major advance and will highlight a vital region for the OOH industry. There will also be a further in-person Forum for the Middle East, early in 2023.”
WOO’s next Global Congress will be in Lisbon from June 7-9.
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as Ströer, Pikasso, Global Outdoor, blowUP media, OUTFRONT Media and Lamar from the US, Selvel One from India, Primedia from South Africa in as well as OOH associations, the OAAA in the US, Alooh from Latin America and the OMA in Australia.