Unmet Outdoor Ad Demand & Agency OOH Perceptions —Here is The Unfiltered Podcast From OOH Today
OOH Today’s Podcast 4 —Join the Discuss with Hansen, Sullivan, Wolfe and Eichenstein
‘Is there Unmet Demand for Outdoor Advertising?’
‘What are Advertising Agencies’ Perceptions of OOH’
OOH Exit Question— ‘Who’s Your Daddy?’
The Board Room —OOH Today’s Podcast 4
The 3 issues before the Board of Directors:
1. Is there pent up demand for Outdoor Advertising and an even greater supply which is not coming together in the maximizing OOH Revenue? Are the larger OOH companies failing in sales?
2. How is Out of Home perceived by brand and agency decision-makers? Does it need to change?
3. Exit question: Does last month’s OOH Design Winners, DTF and Viceland’s ‘Weed Week,’ represent the beliefs and character of the OOH Ownership?
We encourage you to share your opinions, comments and experiences on the issues and answers presented in today’s podcast. Please submit questions for our panel and we will respond.
This is Podcast #4.
Click the orange circle white arrow below to listen.
Board Room Directors:
Todd Hansen, General Manger, Sun Outdoor
Bob Wolfe, Owner, Outselling, Inc
Levi Eichenstein, President & CEO, Red Rock Outdoor
Jack Sullivan, OOH Media Advisor,
Brent Baer, Moderator, Publisher, OOH Today
The Board Room is outdoor advertising’s unfiltered podcast offering deeper insights on the Out of Home Advertising Industry. A panel of OOH professionals discussion in the OOH space… creative, leadership, measurement, sales, technology and the journey.
About our ‘CAST’ —Our format welcomes a panel of four OOH professionals who are experts in all that is Outdoor Advertising. The diverse group represents billboard owners, advertising agencies, and associations, who deliver a lively discussion of current OOH issues. In the near future, we’ll include an interview with an OOH professional. Listen to the issues of the day affecting the Outdoor Advertising Industry as we examine media owners, creative, ad sales, ad-tech and media executives, offering thought leadership and interesting takeaways. Our audience is comprised of Outdoor Advertising related professionals including Owners, Vendors, Advertising Agencies and Advertisers who desire to learn from our guests’ knowledge, advice, and experience. Learn more at www.OOHToday.com
Credits: Will Farmer, Podcast Producer
Robin Baer, Intro Announcer
P4 33 minutes