DPAA Empowering Females in OOH

WE.DOOH

Great to see one of the OOH organizations aggressively and explicitly promoting females in the OOH work force.  Lip service be damned, the DPAA is continually putting their resources where their mouth is. Congrats Barry Frey and DPAA. 

WE.DOOH held a networking event last month, sponsored and hosted by Vistar Media

WE.DOOH is a DPAA powered Initiative in partnership with Advance Women at Work, that unites the women working across the Digital Out-of-Home ecosystem.  WE.DOOH is a DPAA initiative to empower and support women in Digital Out Of Home

We asked Barry to share a few comments on WE.DOOH.
“As we’re in a rapidly growing industry, it’s critical that women are personally and professionally empowered to step into the continual opening of executive positions.”

“As we’re in a rapidly growing industry, it’s critical that women are personally and professionally empowered to step into the continual opening of executive positions.”

Women’s Empowerment in Digital Out-of-Home (WE.DOOH) will be featured at the DPAA Video Everywhere Summit on October 15. DPAA is also organizing a special in person training seminar for women in the WE.DOOH network on October 17 during New York Digital Signage Week.

Jen Willey, Director of WE.DOOH, spoke to a group of over 40 attendees, who are today and tomorrow’s leaders in OOH from following companies: Active International, Captivate, Clear Channel, Daktronics, DO Media, Edison Research, Eye Corp, Here Technologies, Health Media Network, Hivestack, JCDecaux, Lamar, Lightbox, Quividi, Outfront, Rubicon, URW (Westfield) Vistar Media and others.

“We harness and celebrate the talents and skills of women working in our industry, encourage and push for more representation at the podium, on panels, at events, and strive to engage younger generations of women to get interested and involved with DOOH!”

OOH Today still poses the same unanswered question asked in January of 2018 and again February 2019:

When will the Industry see a female CEO or even a glimmer of succession of a female CEO at the Big 3 OOH companies or Big 5 OOH Buying Services? 

Note our challenge in our February 2019 post, Times Up For OOH Too.  If you read the past post, you will see our incoming OAAA CEO and President, Anna Bager, in her capacity as EVP for the IAB, is listed as one of the ‘first in’ of the 180 senior females in advertising supporting the Times Up Advertising group!  Well done.