Proving Performance with Rideshare Advertising

GOOD TRAFFIC Partners with StreetMetrics to Prove Performance Across America’s Leading Rideshare Advertising Platform

Partnership brings trusted measurement and attribution to high-impact, creative-driven rideshare campaigns nationwide

New York, New York  — GOOD TRAFFIC, the dynamic, creative-focused rideshare advertising company behind some of the most visible OOH campaigns on the road, today announced a partnership with StreetMetrics to bring trusted campaign measurement and attribution across its national fleet of wrapped rideshare vehicles.

GOOD TRAFFIC is known for turning rideshare cars into moving brand experiences, wrapping fleets of 25 to 1,000 vehicles and deploying them across a city’s highest-traffic corridors to create the unmistakable impression that a brand is everywhere. Now, through StreetMetrics, those campaigns come with daily delivery data, audience insights, and full-funnel attribution that connect ad exposure to real-world outcomes like website visits and foot traffic.

With more than 500 campaigns launched for 75+ Fortune 1000 clients, GOOD TRAFFIC has established rideshare wraps as a serious, scalable OOH format. Adding StreetMetrics’ measurement and attribution capabilities gives advertisers and agencies the same performance accountability they expect from digital, applied to campaigns designed to be impossible to miss.

“We build campaigns that swarm moments and saturate cities, and now every one of those campaigns comes with the data to prove it works,” said Niels Sommerfeld, Co-Founder and COO of GOOD TRAFFIC. “StreetMetrics gives our clients the confidence that their investment is driving real results, not just visibility.”

“The OOH industry talks a lot about measurement. We’d rather ship it,” said Drew Jackson, CEO and Founder of StreetMetrics. “GOOD TRAFFIC has built one of the most creative, high-impact formats in the space, and their advertisers shouldn’t have to wait for the industry to catch up before they get real performance data. That’s what we’re here for.”

The partnership is effective immediately, with measurement active across GOOD TRAFFIC’s wrapped rideshare fleet in markets nationwide.

About GOOD TRAFFIC

GOOD TRAFFIC (formerly mobilads) is America’s leading rideshare advertising company, creating high-impact OOH campaigns that move with audiences, swarm moments that matter, and create traffic. Founded in 2017 by Craig Cook and Niels Sommerfeld, the company has launched more than 500 campaigns for 75+ Fortune 1000 clients across the U.S., U.K., Mexico, and Brazil. Learn more at goodtraffic.com.

About StreetMetrics

StreetMetrics is the trusted out-of-home intelligence platform that helps media operators, agencies, and brands plan, measure, and prove campaign performance. Our methodology delivers daily metrics and attribution that the industry can rely on, while our AI-powered Intelligence Tool simplifies planning and optimization. With StreetMetrics, you can value inventory consistently, activate faster, and connect OOH campaigns to real-world results with confidence. Learn more at streetmetrics.com.

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