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Cathy O’Connor New CEO of Australia’s leading Out of Home Company

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Publishers Note:
Congrats to Australian OOH company, oOh!media, for selecting a woman as the CEO for their Out of Home media company. Bold move?  Should not be; but history tells us in the Outdoor Industry it is.  We have not written or discussed the issue and it is an issue, of females occupying in the C Suite in OOH, in a very long time. 

We still contend it is a major opportunity missed in the Outdoor business. Yes, there are hundreds of females in Out of Home. And there are dozens or greater who are more than qualified to manage at the Executive level (CEO, CCO and COO) and yet, there are still no females at the highest level of the Big 3 or 4 or 5 OOH Owner positions and only one (recently promoted Vanessa Hartley, President of Outdoor Media Group) at the Big 5 Advertising Agencies. 

Females occupying executive leadership positions, is a taboo subject which the OOH Industry frowns upon as a topic of discussion. Just look at the ranks of females being groomed for C Suite, CEO, CCO and COO or even at the General Manager levels. It’s not there. The numbers don’t lie. 

What is being done by the Big 3, OAAA and Geopath to promote female leadership in our Industry? Kudos to DPAA Empowering Females in OOH (Women’s Empowerment in Digital Out-of-Home).

I will not even start with the lack of minority opportunities. 

Hardy Congrats to Cathy O’Connor and oOh!Media.



Cathy O’Connor takes the helm
as oOh!’s new era begins


Cathy O’Connor has today started her role as CEO of Australia’s leading Out of Home media operator, becoming the first new leader of oOh!media since its founding more than 30 years ago.

As one of the most influential leaders in Australian media, Ms O’Connor takes the helm at oOh! after 12 successful years as CEO of Nova Entertainment Group, and five years prior to that as Managing Director of DMG Radio.

She replaces founding CEO Brendon Cook, who transformed oOh! from a small start-up in the late 1980s to an ASX-listed industry leader. Mr. Cook will continue to consult for the company as the economy recovers after a challenging 2020.

Ms O’Connor said she was pleased to get started following the announcement of her appointment in August last year, and was looking forward to meeting as many employees, clients and investors as possible over the coming weeks.

“It’s great to join such a dynamic company,” she said. “We have strong growth prospects, a robust and evolving business model, and significant investments in data, audience insights, content and creative that will contribute to the next stage of our evolution – it’s an exciting place to be right now.

“I’d like to thank Chairman Tony Faure, Brendon, and the rest of the team for making me feel so welcome.

“While the effects of the pandemic continue to be felt, we have managed the balance sheet responsibly. Audiences are returning, and we now have numerous opportunities to grow the business while developing great teams, driving efficiencies, and building strong networks in corporate and agency environments.”

About oOh!media
oOh!media is a leading Out of Home media company that is enhancing public spaces through the creation of engaging environments that help advertisers, landlords, leaseholders, community organizations, local councils and governments reach large and diverse public audiences.

The company’s extensive network of more than 37,000 digital and static asset locations includes roadsides, retail centres, airports, train stations, bus stops, office towers, cafes, bars and universities.

Listed on the ASX, oOh! employs around 800 people across Australia and New Zealand, and had revenues of $649 million in 2019. Find out more at oohmedia.com.au


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