JLO Takes the MTA —Subway OOH Video NYC
JLo Beauty & Flowcode Make 2021 the Year of Direct to Consumer Retail in the Shopping Capital of the World
JLo Beauty Creates the First Offline to Online Shopping Experience with Custom Flowcodes to Kick Off 2021 on the MTA Subway in the Heart of NYC
JLO rang in the new year with a performance in Times Square! In tandem with her performance, she launched her new beauty line, JLO Beauty.
To promote her new products, JLO Beauty used subway station media and a wrapped shuttle train co-designed by OUTFRONT Media’s award winning in-house creative agency, OUTFRONT STUDIOS, along with Flowcode’s creative team, the interior and exterior of the shuttle wrap.
The Flowcode scans to a JLo Beauty Flowpage, giving consumers the ability to directly shop an array of products from her skincare line, see exclusive content, share their contact info, and follow her social accounts, all in one seamless mobile-first landing page experience. Commuters through NYC’s two biggest epicenters, Grand Central Station and Times Square, can experience the activation and shop JLo Beauty directly from the S Shuttle subway train through February 28, 2021.
Jennifer Lopez further promoted the launch by sharing images of the OOH across her social channels. JLO reached potentially 137M+ on Instagram, 45.2M potential people reach on Twitter, and the video she shared has 218K+ views on YT.
Check out an up-close video look of the creative on the subway, co-designed by OUTFRONT STUDIOS below ⇓
Check out the official press release and video below!