For Salespeople Working in OOH
Cohoot is the anonymous forum for media salespeople. Hundreds of sellers gather on Cohoot’s dedicated OOH channel to share inside info about advertisers and agencies.
Let’s dive in and discover the hottest topics from last week here…
Disney Plus’ Plans for World Domination
Looking for an agency or buyer for Disney Plus? The streaming service recently dwarfed other streaming service debuts when it hit 10 million subscribers not long after its November launch. Analysts predict Disney Plus will have 25 million subscribers by the end of Q1. Check this thread for info on how to get in touch. Full Thread Here>>>
Colorado Lottery’s Latest Ad Push
Agency information about the OOH and DOOH buyers for the Colorado Lottery can be found here. The Lottery has partnered with an advertising agency for a series of TV ads for the eXtreme Multiplier Scratch game. Full Thread Here>>>
It’s Right Around The Corner
Valentine’s Day is less than one month away, and a Cohort is checking in to find contact info for Hallmark and American Greetings card companies. A 2019 report by NPR said despite the digital revolution, Millenials are keeping the greeting card industry alive by buying cards for loved ones, friends, and even pets. Full Thread Here>>>
Stand Up and Be Counted
Cohort @Winston40 is looking for contacts buying OOH for the 2020 Census. Counting has begun in remote Alaskan villages, but most areas don’t expect to send workers out until March. Some details are in this thread, and contacts are still sought for more states. Full Thread Here>>>
Our Cohort @Seats Peace is asking if buying decisions for WeatherTech, the auto accessory company, are made at its headquarters in Illinois or elsewhere. Full Thread Here>>>
Mapping Out the Conferences of 2020
Looking for a sales conference that is worth yours and your team’s time and effort? See what Cohorts recommend. Full Thread Here>>>
Have you had trouble understanding if Billups is an agency or a platform? Follow the debate here. Full Thread Here>>>
Methods of Measuring Effectiveness of Indoor OOH
Another Cohort is asking about the average CPM on indoor digital signage, for ads placed in places like airports or shopping malls. Is that something that can be measured? Find out here. Full Thread Here>>>
When You’ve Almost Got It
Help a Cohort out. What are some tactics that help you close a sale? Add your opinions here. Full Thread Here>>>
Do You Know?
Is Chicago’s MillerCoors still run entirely through Kinetic? Full Thread Here>>>
Looking for who handled OOH for Dallas-based Comerica Bank last year. Full Thread Here>>>
Want an invite to Cohoot?
Cohoot is currently invite-only, but there are some invites reserved for salespeople working at OOH vendors. If you want to check your eligibility, go to Cohoot.com and see if your work email will unlock one of our reserved invites.
Or contact Bill Board at BillBoard@OOHToday.com and he may provide you with an invite code