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Women in OOH Spotlight—Alice Gogh

OOH Today highlights how each of the Top Women Driving Growth in Out-of-Home are making history.

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by Sarah Druhan, OOH Today Journalist

Throughout the rest of Women’s History Month, we at OOH Today will be exploring how each of the selections on our list of the Top 24 Women Who Drive Growth In Out-of-Home have made their mark on the industry. While OOH has long been seen as a male-dominated sphere, every one of these women is a symbol of how our industry can and must change—and each of them has an important story to tell.

Today, the focus of our Spotlight is Alice Gogh, the SVP Strategy, Innovation & Product at Captivate.

1) What advice would you give to other women moving up in OOH?

AG: I can do anything, but I don’t have to do everything. One of the most common traps I find myself (and other high-functioning females) falling into is trying to over-function. At the end of the day, I have to remind myself that I have the ability to be successful at what I put my mind to, but I don’t have to do it all.

2) What’s your golden rule for the workplace?

AG: Not quite a rule, but I remind myself to exercise equanimity as much as possible. I read or heard somewhere that “You cannot control everything that happens to you. You can only control the way you respond to what happens.” Internalizing that sentiment has become a daily practice, especially in the workplace, where market forces or unanticipated challenges materialize seemingly every day. While it’s so easy for me to let stress win, I’ve found that I perform best when I don’t allow the difficulties of the outside to overpower the achievements that I know I’m capable of on the inside.

3) What’s the key to your success?

AG: Treat others as you would treat yourself and treat yourself as you would treat others. Showing empathy, grace, benefit of the doubt and compassion should be unlimited, even when it comes to giving it to myself.

To see more from Alice Gogh and other Outstanding Women in OOH, read our story on The Top 24 Women Who Drive Growth in Out-of-Home.

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