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Sidewalk Beats Billboard Near MLB’s Biggest Ballparks
Within 2 miles of five of MLB’s marquee ballparks, street-level transit shelters index 561 against the national sports/live-events/MLB fan composite — 1.8x the index of traditional billboard posters (311).
The Insight We’re in the heat of baseball season, so we measured every actively-matched stationary OOH unit within 2 miles of Citizens Bank Park, Fenway, Wrigley, Yankee Stadium and Dodger Stadium over a 4-week window. Across nearly 1,700 units, the format hierarchy holds across all five markets: transit shelters (561) and kiosks (398) beat junior posters (395) and posters (311) on the sports-fan composite. Sidewalk-height formats sit inside the actual foot traffic of ballpark entertainment districts. Billboards, built for vehicular corridors, catch more commuter pass-through and less of the audience actually walking to the game.
The Takeaway Near a stadium district, format matters as much as market. Operators with street-level inventory in these corridors are sitting on audience composition that outperforms billboard bulk by nearly 2x — worth the pitch all summer, not just around one event. Advertisers buying for reach into these districts should weight pedestrian-height formats over raw billboard GRPs when the goal is sports/live-event audience, not just impressions.
Reach out to cameron@streetmetrics.com to learn more.
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