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Trees, Bees & Butterflies on OOH Smog Absorbing Material

Billboards Convert Airborne Car Pollutants to Cleaner Air

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Adams Outdoor and Circle Graphics Put Trees, Bees & Butterflies on Smog Absorbing Displays


Longmont, CO – When Adams Outdoor Advertising and the Out of Home Advertising Association of America (OAAA) decided to collaborate on an ad campaign to support EARTHDAY.ORG, it was only natural to print bulletins on smog-absorbing materials available from Circle Graphics.

The campaign, Nature’s Essential Workers, features plants and animals that provide essential services to our ecosystem and aims to reinforce the interdependence of humans and the natural world. Featured on one of the ads are trees, those critical captors of carbon. Circle Graphics will rely on Eco-Flexx™ bulletin material with Eco-Ad coating to help absorb smog in the air. Eco-Flexx is a 100% recyclable polyethylene substrate. Once coated with ECO/AD, this material will clean the air by converting greenhouse gases into harmless nitrates. It is a titanium dioxide technology that uses sunlight to convert airborne pollutants primarily from cars, to non-polluting molecules.

a titanium dioxide technology that uses sunlight to convert airborne pollutants primarily from cars, to non-polluting molecules.

“There’s something poetic about this campaign running on a medium that can literally ‘clean the air,’” says Chad Hutchison, Corporate Creative Director at Adams Outdoor Advertising. “We are promoting nature’s conservationist while helping them do the hard work of improving our environment.”

campaign running on a medium that can literally ‘clean the air,’”

“Circle Graphics is pleased to participate in this campaign along with Adams Outdoor,”
says Rod Rackley, President of Circle Graphics Out-of-Home Division. “Eco-Flexx coated with ECO/AD is an innovative and responsible choice.”

The campaign illustrates EARTHDAY.ORG’s creative collaboration with OAAA, Extra Credit Projects (ECP), Sarah Finnie Robinson of Boston University’s Institute for Sustainable Energy (ISE), and Adams Outdoor Advertising. It will run coast-to-coast throughout the month of October.


To view the creative, click here.

For more information on conservation and biodiversity, visit www.earthday.org/campaign/conservation-and-biodiversity/

About Adams Outdoor Advertising
Adams Outdoor Advertising (AOA) is a privately owned company offering out-of-home (OOH) and online media solutions. AOA delivers unique and award-winning creative, audience-based multi-media sales expertise, and a people-first approach to client service. Adams Outdoor Advertising boldly proclaims its mission of reinventing the medium known as Outdoor by proving it to be more relevant and powerful than anyone has yet to imagine. By maintaining strong member relations with industry leaders such as Geopath and the OAAA, Adams employs data-driven media proficiency that raises the standard for OOH.  Founded in 1985 by Stephen Adams, AOA operates in 7 States, managing 14 market locations that feature just under 10,000 beautiful OOH assets. Visit  adamsoutdoor.com

About Circle Graphics
Circle Graphics is the biggest producer of large format digital printing for out-of-home advertising displays in the United States. It produces ads for display on billboards, transit, stadiums & events, and walls. Established in 2000, Circle Graphics is headquartered in Longmont, CO, with facilities in Southern California and Wooster, OH.

EARTHDAY.ORG’s mission is to diversify, educate, and activate the environmental movement worldwide. Growing out of the first Earth Day (1970), EARTHDAY.ORG is the world’s largest recruiter to the environmental movement, working with more than 50,000 partners in nearly 192 countries to build environmental democracy. More than 1 billion people now participate in Earth Day activities each year, making it the largest civic observance in the world. Learn more at earthday.org.

About OAAA
The Out of Home Advertising Association of America (OAAA) is the leading national trade association representing the out of home advertising (OOH) industry across all creative formats including billboards, street furniture, transit advertising, and place-based media. As the industry’s unifying body, we advocate, educate and innovate on behalf of a diverse membership representing 800+ media companies, advertisers, agencies, ad-tech providers, and suppliers. We are proud of our longstanding role as the primary advocate in Congress, at states, and in the courts, for the protection and safeguard of the OOH industry. Established in 1891, OAAA has offices in New York City and Washington, DC. Please visit us at oaaa.org.


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