COMMB Announces New President
Toronto— COMMB, the Canadian Out of Home Marketing and Measurement Bureau, has selected Amanda Dorenberg as their new president, effective November 1st, 2020. Rosanne Caron retires at the end of the year as president.
Known to many in the out of home (OOH) industry, Amanda worked over the years at Cieslok
Media, Dynamic Outdoor, OUTFRONT and most recently at FrontRunner Technologies. She is
passionate about OOH, technology, data and marketing. A vital force at the forefront of digital and
programmatic OOH, she possesses a wealth of knowledge and experience in each area.
Dorenberg is a dynamic leader who will be integral in the successful launch of the new OOH
audience measurement data and the COMMB Media Suite (CMS) in the marketplace.
“With all the changes and the growth of OOH we know Amanda has a lot to offer our industry,”
said Michele Erskine, COMMB’s Board Chair and CEO, OUTFRONT Canada. “Amanda’s expertise in programmatic and data makes her a perfect candidate for this next transformational phase for
COMMB.”
“This is an exciting time for the Canadian Out of Home Marketing and Measurement Bureau, and a
privilege to accept this position to build on its success, and lead the next stage of COMMB’s evolution,’’ said Dorenberg. “There’s no better time to unite efforts among the OOH industry to broaden our scope with innovation that moves us through any challenges ahead. I look
forward to working with the board, my COMMB team, and industry leaders to advance best
practices in our industry.”
Rosanne Caron’s contribution to the out of home community, which spans more than a decade as
president of OMAC, COMB and then COMMB, is invaluable. Rosanne is recognized as a tireless
supporter and ambassador of the out of home industry and leaves behind a legacy.
About COMMB
COMMB is the national organization for the Canadian OOH industry comprised of advertisers,
advertising agencies and OOH companies. COMMB is responsible for developing and verifying
audience measurement methodologies, providing audience data and planning resources,
marketing and communications, government relations and member services. http://www.commb.ca
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