Programmatic OOH.

Programmatic OOH has long been feared as a cannibalizer, a driver of distressed or discounted inventory

Place Exchange provides digital buyers programmatic access to Clear Channel Outdoor media within the DSP platforms…

the most amount of digital screens ever seen in via programmatic advertising

"For the OOH industry, this is the light at the end of the tunnel." 

Scary because, how do we as vendors become anything more than a commodity 

Add Out-of-Home Inventory to Existing Digital Ad Buys

the Big Three vendors are developing their own

we don’t need to share secrets for everyone's business to benefit and reach new heights

Billups' Denise Mercado advice to OOH Sellers