Browsing Tag
audience measurement
WOO’s New Audience Measurement Guidelines to be Revealed at Toronto…
Reliable and usable audience measurement is the holy grail ... and one that OOH has struggled with in the past
IBO COOP Speedway to Use CUENDE MetricOOH Tools
“Their rigor and stickle for details is unprecedented and I’m happy to say that CUENDE has willingly adopted that…
Enmedio Deploys Quividi’s Platform on Digital Screens
audience measurement for Shopping Centers, Supermarkets, Office Buildings, Hospitals, Fitness clubs and
Nielsen to Incorporate Octopus Interactive’s Content into Ratings
Rideshare Ad Platform Will Be
IBO Endorsement Program
we will either offer to our IBO Associate Companies or endorse for their use
The Late Erwin Ephron’s Measurement Contributions Still Ring True
embracing likelihood-to-see impressions makes it easier to buy and sell out-of-home advertising.
The King in IBO’s Graceland is an Egg Man
the King of the day's conference if you will, was the one least expected, from software egghead
Modern Restaurant Management on Outdoor Advertising
The opportunity presented by OOH advertising today is radically different