Nielsen to Incorporate Octopus Interactive’s Content into Ratings
Octopus Interactive Announces Measurement by Nielsen
Digital Content Ratings Available for Q2, 2021
Tablet-based Rideshare Ad Platform Will Be Incorporated into Nielsen’s
Digital Content Ratings Solution
BETHESDA, Md., – Octopus Interactive, the largest national network of interactive screens inside of Uber and Lyft vehicles, announced today a relationship with audience measurement leader Nielsen to incorporate Octopus Interactive’s content into Nielsen’s Digital Content Ratings. The move will add Nielsen third-party measurement to Octopus’ robust first-party data effective in Q2 2021.
The relationship with Nielsen comes as the rideshare industry continues a strong recovery from the initial disruption caused by the Covid-19 pandemic and Octopus is in the process of a major network distribution expansion in 2021. Recent strong recovery projections from both Uber and Lyft have suggested that rideshare will play an essential role in transportation infrastructure moving forward.
“We’re excited to be included in Nielsen Digital Content Ratings to provide advertisers with more standardized measurement that will enable them to analyze and purchase Octopus alongside other digital and premium video options,”
“We’re excited to be included in Nielsen Digital Content Ratings to provide advertisers with more standardized measurement that will enable them to analyze and purchase Octopus alongside other digital and premium video options,” said Cherian Thomas, CEO of Octopus Interactive. “There’s something special about the rideshare environment that causes passengers to sit up and pay attention to the content playing on Octopus Interactive screens, and now we’ll have additional data to prove that out.”
About Octopus Interactive
Octopus Interactive is the largest network of rideshare screens throughout the United States. Octopus provides advertisers the opportunity to reach a captive and engaged audience through our location-based interactive video platform. Our drivers receive cash earnings, better tips and improved ratings by enhancing the customer experience for riders. For more information visit www.playoctopus.com