—They’ve got Pepsi on Everything!
Direct from our friend deep in the heart of Atlanta, Patti Reeves of Reeves Media, shares this revealing City Takeover in an article from the city’s newspaper, Atlanta Journal Constitution, AJC. The AJC’s front page titled “Super Bowl Sponsor Pepsi Paints Atlanta”, shares the high impact facts on all the advertising in place for the Super Bowl this coming Sunday. If you’re an #OOH Provider located in a host city for any major event in the near future or OOH Buyer planning to place for one, this article is a must read.
We shared a number of OOH executions in last Saturday’s feature ‘OOH Last Week Today’, which dominate the Atlanta skyline including the monstrous Pepsi Outdoor Advertising buy.
Patti Reeves noted from the article that was on the front page of the AJC, her observation, it is “Kinda amazing that they will have to peel the labels off the Dasani water bottles during Super Bowl.” Indeed, the story details the behind the scenes moves to keep in-front of the scene’s sponsor only content.
Read about Coke’s plans and more by clicking on the link to AJC article here ⇒Super Bowl Sponsor Pepsi Paints Atlanta
Patti Reeves representing Trilogy Outdoor, shared photos of the Pepsi OOH in the ATL.
Get up to date on everything going up and coming down in Atlanta for the Super Bowl —Here is another article from Ad Week on Pepsi is Blanketing Coke’s Hometown
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