Written by: Davide Bianca, Chief Creative Officer, BCN Visuals
BCN Visuals LinkedIn: https://www.linkedin.com/company/bcnvisuals/
Company: BCN Visuals
Website: https://bcnvisuals.com/
Street Furniture and Programmatic as a Storytelling Medium
Uncharted Territory: Rethinking Street Furniture and High-Frequency Formats
In the fast-paced realm of Digital Out-Of-Home (DOOH) marketing, innovation is the name of the game. As advertisers, we are constantly on the lookout for novel and meaningful ways to captivate our audience amidst the urban landscape. Yet, amidst the ever-evolving technology landscape, two key areas have seen surprisingly little innovation: street furniture and high-frequency formats, coupled with programmatic advertising.
High-frequency formats are advertising spaces that enjoy maximum visibility due to their strategic locations and high foot traffic. Despite their prime positioning, the potential for storytelling and engagement in these spaces remains largely untapped.
Unlocking Potential: The Dynamic Duo
We see a vast opportunity lying dormant within the dynamic realm of programmatic advertising, especially with street-level inventory. Imagine this: 3D anamorphic content dynamically displayed on screens strategically positioned throughout the cityscape. Picture content that seemingly jumps out of the screen, enticing passersby to interact via geofencing or QR scans to unlock exclusive content or even participate in prize giveaways. With the integration of the webAR layer interactivity becomes possible providing agency to the end-user, the engagement transcends physical boundaries, allowing people to participate from multiple locations while tracking progress in real-time on a dedicated microsite.
Tech Meets Tale: Elevating Engagement Through Integration
The key lies in ensuring that technology serves the narrative rather than imposing limitations. By seamlessly integrating technology into the storytelling process, we can elevate the customer experience to unprecedented levels of engagement and immersion.
Imagine transforming static kiosks into portals to otherworldly adventures, inviting passersby to step into realms beyond imagination. All it takes is a dash of creativity and a willingness to think outside the box to bring these immersive experiences to life.
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Rethinking Possibilities: Partnerships for Memorable Narratives
At BCN Visuals we are thrilled to embark on this journey with leading brands and agency partners. Together, we aim to craft memorable stories that fully leverage the power of this underrated medium. With street furniture and programmatic advertising as our canvas, the possibilities are truly endless, and we can’t wait to craft and share the stories that unfold.
About BCN Visuals
BCN Visuals is an award-winning innovation technology company and global production partner that pioneered the 3D Anamorphic Billboard. Collaborating with brands and agencies wanting to leave an indelible mark, they live & thrive at the intersection of narrative and technology. Blurring the line between storytelling and interaction, BCN Visuals emerges with a new form of immersive entertainment that delivers meaningful shared experiences transcending cultural constraints or geographical boundaries. For more information, check out our website: www.bcnvisuals.com or reach out at contact@bcnvisuals.com.
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