OUTFRONT Continues Buying —Moves Across the Boarder Outside of USA
OUTFRONT Continues Acquisitions —Acquires Prime Digital Billboard Assets
OUTFRONT Media Acquires Prime Digital Billboard Assets in Calgary, Canada’s Fourth Largest Market
NEW YORK, June 20, 2022 /CNW/ — OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S. and Canada, announced today that its subsidiary, Outfront Media Canada LP acquired a portfolio of prime DOOH assets in Calgary, Alberta, Canada from Leading Outdoor Inc., founded by father and son, Vance Macdonald Sr. and Vance Macdonald Jr. This transaction was fully funded using cash on hand.
The 14 digital assets are all high quality, 13 mm displays, with high resolution and a unique concave design. The displays offer a 40% larger face than a traditional flat screen and are all situated on prime roadways throughout Calgary.
These assets add to OUTFRONT’s already strong coverage in Calgary, which includes 38 digital poster assets, 222 posters, and 824 transit shelters under its renewed street furniture agreement with the City of Calgary.
“OUTFRONT is honored to not just acquire these assets but to be entrusted by a veteran of out-of-home, Vance Macdonald, to now take ownership of a plant that he built with care and finesse,” said Michele Erskine, Chief Executive Officer, OUTFRONT Canada. “Calgary is a vibrant, growing market and we believe that adding these beautiful digital assets gives us an ability to provide advertisers excellent coverage and great options for the largest to the smallest campaigns.”
“LEADING OUTDOOR is excited to hand over their ‘best in class’ DOOH plant to the leaders in Canadian Out of Home, OUTFRONT”, said Vance Macdonald Sr.
About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.
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