OOH Today Weekend Update Update
"Was it really Out of Home?"
Here’s our weekly recap of the top OOH stories you may have missed this week, plus commentary from BB
1. OOH They Said It Today — BBDO’s Matthew Low
OOH Today’s Take
Surprise! Surprise! An award given to a contestant who’s submission of material was well past its ‘eligibility’ date! Common? Seems so. All too much in fact. Who notices? Who really cares? As prestigious as the #CannesLion is or is suppose to be, and an award of the ‘magnitude’ of a Lions Gold, actually lessens the stature and therefore, value. Is it the right thing to do? No. Should it have even qualified? Not a chance. Is BBDO’s Matthew Low correct in his criticism? Absolutely.
While we are on the subject,
Wrapping up the Whopper. To be clear, I LOVE the moldy Whopper! Courage and shock value to run this photo! Homerun! Absolute award winner!
It’s about the timing and eligibility of the campaign. One guy (Low) at upper agency level comes out and asks what’s up with that. As most do when confronted with their hands in the ‘cookie jar’ so to speak, they’ll write Matthew Low off as an outlier. A misfit. Low had the courage to publicly say what everyone else is thinking but others lack the courage to say openly. The BBDO Creative Director with 7 years of experience at the agency under his belt stepped up in a recent LinkedIn post begging the question. See it here ⇒Don’t get me wrong.
Good for you Matthew Low! Thank you!
2. goodr Stands Out in Tiny Georgia Town
3. OUTFRONT Buys Beyond the Border
4. Study: OOH Paving the Way for a Post-Pandemic Marketing Renaissance
5. The U.S. Ad Market is Flattening — An Analysis of the Rest of The Ad Industry
OOH ad revenue increased 40.5% in Q1, but how does that compare the rest of the advertising industry? Standard Media Index has the answers with invoicing data from all major holding companies and most major independents, representing 95% of national brand ad spend.
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