OOH Today Weekend Update —Blood, Myths, Football, Traffic, Challenges and Strategies —All in 1 OOH Package
6 Take-Aways from Last Week
A weekly recap of the top OOH stories you may have missed, along with colorful commentary from BB
1. Statler Billboards Divests to McWhorter Media Group
Statler Billboards, a local family-owned business originally started in 1990, has sold 62 OOH advertising faces in the Pittsburgh, PA DMA to McWhorter Media Group. McWhorter Media Group is well-positioned to re-enter the OOH space with this exceptional acquisition- the first for the newly formed company.
Statler to McWhorter—My take on this is too easy. McWhorter clearly has the same affliction as what most of us are diseased with in OOH: ‘Once it’s in your blood, you can’t get out of the business’. The OOH business is deeply enjoyed by McWhorter. Plus come on! McWhorter, their crew, particularly Deana Barry, are very good managing an OOH company. All mandatory initial buyer / seller complimentary post positioning aside, McWhorter must think they can run it better than Statler. They see an upside and that’s why one makes an acquisition. Congrats!
2. Clear Channel Outdoor Hosted its First Investor Day
3. Debunking the Myths of OOH Advertising
4. Malls are dead! Malls are not dead! Just ask MrBeast and Heawon Yoo
5. OOH Delivering ‘Qatar in Real Time’
World Cup- one of the greatest watched sporting events in the world both live attendance and on television and what is anyone in OOH in the States doing? More ignorance and indifference to diversity? You tell me. I would think Male and Punter with their British upbringing, had to kick the soccer ball about as lads. World style Football! Don’t miss the opportunity to share the ‘World’s sport on you digital displays!
6. oOh!media Backs Orange Sky’s Sudsy Challenge
oOh! Media sudsy challenge -I’d like to see Wells, and Male wear the same suit for three days. To be very granular about it, wear the same skivvies as well. When we asked oOh! Media about sharing photos of their top brass wearing the same clothes we have not heard back. And if indeed, gulp, tell us if this includes wearing the same undies for 3 days. We have not heard back from them on either counts. Mind you, I don’t want to be around anyone with 3 days wear on them. Watching from a far here in Virginia via the net is close enough. How about it American OOH? Anyone up for this type of challenge?