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Worldcom for World Cup —OOH Delivering ‘Qatar in Real Time’

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Worldcom OOH, a global media trading company specialized in OOH, DOOH and Programmatic, presents its development of dynamic ads so that millions of fans who cannot travel to Qatar to experience the World Cup minute to minute. ‘Qatar in real time’ gives brands the possibility of accompanying their audiences with messages that allow data and target audience to be combined in real time, and adjust to different variables such as weather, daytime, traffic, temperature, interactions on social networks, among others, to obtain precise customization for your ads, especially during the matches of your selection.

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Worldcom OOH will develop for each country, and each advertiser, a media mix with dynamic ads presented in two modules. One for Latam –Brazil, Argentina, Uruguay, Ecuador, and Mexico; and another for Europe, covering England, Spain, France, Germany, the Netherlands, Switzerland, Belgium and Poland. All this with a plan that includes the best mix of OOH and DOOH media.

Profile photo of Monica Nicieza Naves
Monica Nicieza Naves

“Qatar is a great opportunity for advertisers around the world. During the last World Cup held in Russia in 2018, more than half of the population watched the broadcast of some match, so we are talking about almost 4 billion people following the event. This is a real opportunity for brands around the world and for Worldcom OOH it is a challenge to help brands reach millions of fans following the event with their messages in real time. Through dynamic creatives we generate the opportunity for personalized interactions between the brand and the consumers, where the advertiser can define the variables to achieve a proactive and more empathetic communication, which guarantees greater effectiveness. In this way, the brand’s message is enriched with a service to audiences by providing real-time information on the most important events during the celebration of each team’s matches,” comments Monica Nicieza, Europe Commercial Director of Worldcom OOH.

About Worldcom OOH 
Worldcom OOH is a Company specialized in OOH media, created to meet the demand for out-of-home advertising in outdoor, indoor, digital, transport means, mobile and cinema. It provides local and regional services to Latin America, in the three business stages: Planning, execution and control. It employs over 200 people directly and has a wide network of strategic partners for the commercial and operational management in over 18 countries in North America and Europe, with current projection to the Asian market. 

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