programmatic

consumers are reporting increased appreciation for out of home,

the most significant advantage Lamar gains in this newly positioned 8 year partnership with Vistar

This Lamar investment is entirely separate from the Lamar SPAC

1600 screens will be available programmatically via Vistar

Shapiro will lead the strategy and implementation of impression-based selling across the company at a national…

Key markets for the partnership include Spain and Germany to be followed by Italy, UK, and the US among others.

partnership will give more advertisers access to high quality, targeted and flexible media activation for their OOH

150% revenue increase from Q4 last year, and we saw a 75% increase in the number of campaigns

1,800 of Captivate’s displays across Canada

the common questions about programmatic DOOH ...let’s unpack a few items.