Trillboards Appoints DOOH Industry Veteran David Abelson as Vice President of Publisher Relationships to Accelerate Network Expansion
SAN FRANCISCO, CA —Trillboards.com, a trailblazing programmatic Digital Out-of-Home (pDOOH) Ad Network born out of the Google SF incubator, today announced the strategic appointment of David Abelson as Vice President of Publisher Relationships. Having officially joined the executive team on April 1, 2026, Abelson will spearhead the growth and management of Trillboards’ rapidly expanding network of screen publishers.
Emerging from the prestigious Google SF incubator, Trillboards has quickly disrupted the digital signage industry by flipping the traditional software-as-a-service model on its head. The company equips venue owners and publishers with a powerful, completely free Content Management System (CMS). Furthermore, Trillboards bundles this technology with legal access to premium “infotainment” content—including ad-free streaming from platforms like YouTube Premium and Twitch+. Instead of charging venues for these services, Trillboards transforms their screens into active revenue centers, paying publishers for every single programmatic advertisement sold and displayed on their network.
David Abelson joins Trillboards bringing a wealth of expertise as a 20-year veteran of the digital media landscape, having dedicated the past eight years specifically to mastering and scaling the DOOH sector. His career is defined by building massive, highly profitable digital networks from the ground up. Abelson began his specialized work in the DOOH space by developing and operating RadNetTV, a captive-audience network that successfully spanned more than 400 RadNet Radiology offices.
Following his success at RadNetTV, Abelson took on a pivotal role in building and leading the Partner Network at LoopTV.
In his new role as Vice President of Publisher Relationships at Trillboards, Abelson will serve as the primary point of contact and strategic lead for all publisher partnerships. Drawing on his extensive background, he is tasked with driving the aggressive expansion of the company’s CMS distribution across new markets. Additionally, Abelson will heavily support Trillboards’ direct sales efforts, ensuring that the company’s ad inventory meets the growing demands of major media buyers.
“Bringing a seasoned leader like David onboard marks a massive milestone for Trillboards,” stated Joel Martin CRO. “His proven track record of scaling networks to hundreds of thousands of screens aligns perfectly with our mission to democratize digital signage. By offering a free, premium CMS and paying publishers for programmatic ads, we have the ideal product; David is exactly who we need to get it into the hands of publishers nationwide.”
About Trillboards
Trillboards.com is an innovative programmatic Digital Out-of-Home (pDOOH) Ad Network and software provider. For more information, visit Trillboards.com
- Advertisement -
