CHICOOH+ and Produceria Miami gear up outdoor media strategy for the world’s biggest football stage in 2026
OOH and DOOH media strategy covers 16 host cities in the US, Canada, and Mexico,
expanding brand presence at the world’s largest sporting event
With the goal of offering brands a platform for international visibility during the 2026 global football tournament,
CHICOOH+ and Produceria Miami announce a strategic plan – Credits: Disclosure
CHICOOH+, Brazil’s first outdoor media trading desk, and Produceria Miami, a creative production hub specializing in global OOH media, announce a strategic plan for the 2026 global football tournament, which will take place from June 11 to July 19 in the United States, Canada, and Mexico. The initiative aims to offer brands a platform for international visibility during the biggest sporting event on the planet, which will be the first to feature 48 teams competing.
The two companies have put together a comprehensive inventory of OOH and DOOH media, with a presence in airports in host cities, highways leading to stadiums, hotels and bars near arenas, as well as shopping malls and outlets, places with high traffic of tourists and fans. Special projects are also planned for digital screens around the stadiums and the possibility of media on airplanes, expanding the connection between brands and the public from boarding to game time.
The tournament will have 16 host cities spread across the three countries. In the United States, the following cities have been confirmed: New Jersey (MetLife Stadium, venue for the final), Atlanta, Philadelphia, Miami, Seattle, Dallas, Houston, Los Angeles, Boston, Kansas City, and San Francisco. In Canada, games will be played in Toronto (BMO Field) and Vancouver (BC Place). In Mexico, the competition will pass through Mexico City (Azteca Stadium, venue for the opening game), Guadalajara (Akron Stadium), and Monterrey (BBVA Stadium).
According to Carla Kahawaii, director of Produceria Miami, the strategy reflects the behavior of fans at major events: “The global football tournament is experienced in every detail of the journey. Fans are at the airport, in bars, in hotels, on the roads, and even at outlet stores. Our plan ensures that brands are present at all these points of contact, creating continuous, relevant, and impactful communication.”
In addition to its sporting significance, the global football tournament generates huge financial resources. For the 2022 cycle, FIFA projected US$6.4 billion in revenue, with US$4.2 billion coming from the Men’s World Cup alone. Of this total, US$2.4 billion came from broadcasting rights, 29% from sponsorships, and around 11% from ticket sales. The economic impact also includes tourism, hospitality, bars, and entertainment, reinforcing the event’s potential as a global showcase for brands.
Chico Preto, CEO of CHICOOH+, emphasizes that the initiative aims to offer brands an unforgettable experience – Credits: Disclosure
For Chico Preto, CEO of CHICOOH+, this is a strategic move: “We are preparing a robust plan that will allow Brazilian brands to compete on equal terms in a global scenario. The global football tournament is a collective emotion and a global presence. We want to ensure that our brands are side by side with their fans in an unforgettable experience.”
With a focus on high-performance outdoor media and message customization, CHICOOH+ and Produceria Miami reinforce the leading role of OOH as a link between brands and consumers, while consolidating an adaptable model for other major international events.
About CHICOOH+
CHICOOH+ is Brazil’s first OOH and DOOH trading desk, developing strategic solutions with artificial intelligence and market insight for agencies, brands, and media outlets. Founded by advertisers Francisco S. Xavier, known as Chico Preto, and Fernando Sales, the company combines innovation and sustainability, being certified with the Carbon Free Brasil seal for neutralizing its carbon footprint.
Constantly evolving, CHICOOH+ launched RX Experience, a new arm focused on Retail Media and branding activations, and incorporated Brand Lift as a complementary offering in its planning—a study that measures the impact of campaigns based on geolocation and real-time surveys. Its operations have also gained global scale through its alliance with Produceria Miami, expanding its services to Latin America, the United States, Europe, and Asia. Recognized at the ALOOH Forum, CHICOOH+ continues to be a benchmark for innovation in the outdoor media ecosystem.
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