
The best of Outdoor is a monthly selection of local and international Out of Home (OOH) campaigns to fuel your creativity and inspire your next moment of genius.
National Missing Persons Week
Australia: The first week of August marked National Missing Persons week, with the Out of Home industry rallying to raise awareness for over 53,000 reports of missing persons last year. While it is hoped that the campaign will lead to finding someone, the bold creative and message also served to support family and friends who are missing their loved-ones.
Creative: Superdream
Media agency: N/A
Out of Home: OMA Members
Please buy Yorkshire Tea Creative: Talon Outdoor UK |
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Saints Row Australia: PLAION has commissioned tram stop takeover’s that brought in-game elements to life while an interactive screen played video footage from the game. If you had never heard of PLAION, the colorful and engaging activation surely peaked an interest. Creative: Kaimera Media agency: Kaimera Out of Home: JCDecaux |
House of the Dragon Australia: The Game of Thrones highly anticipated prequel, House of the Dragon, has had a few creative executions to celebrate the release. A range of unique OOH formats including special builds and 3DOOH displays, have made a splash around the world. Creative: Thinkerbell Media agencies: Mindshare Out of Home: oOh!media |
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Swede Carrot Lime UK: After an historic win for the UK female soccer team, the Lionesses, Sainsbury’s took to OOH to celebrate. This vegetable themed riddle captured the fun and excitement of the most watched female soccer match in history, while staying on brand for the grocery giant. Creative: N/A Media agency: Ogilvy UK Out of Home: N/A |
