A weekly recap of the top OOH stories you may have missed, along with colorful commentary from BB
Jim Johnsen’s story is a stellar example of one of many reasons why he is a top OOH finance guy. He understands the valuation of the OOH Industry and can explain it in a way that everyone understands. His years of experience make him one of the most trusted experts representing OOH Owners. Buyers and Sellers of Outdoor assets alike, this is a must read. If you missed his post last Monday here’s the opportunity to read it. And if you read it, read it again. It’s that good, whether you own a plant, are selling a plant or are thinking of buying a plant. Johnsen’s perspective is square on.
Steve Nicklin, Senior Vice President Marketing & Analytics at OAAA, voices the OAAA’s position on the use of QR Codes with large format OOH. TLDR: QR codes are not recommended on large format OOH targeted to drivers.
We almost titled this one, ‘Dude, Don’t QR Code My Billboard!’ We sighted two instances where QR Codes lack effectiveness when used with large format OOH on streetside communicating with automotive traffic. When the OAAA says, ‘no, no, no’ (Thank you Amy Winehouse Rehab — https://youtu.be/KUmZp8pR1uc ) to the use of QRC on large format targeting drivers, what more persuasion do you need?