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OOH Today —Podcast 52— Sales Closing Ratios—Why Hold Space? —Lamar’s Indy Airport Agreement

The Billboard Podcast Your Boss doesn’t want you to listen to

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OOH Today Podcast 52—

Sales Closing Ratios—Why Hold Space? Lamar’s Indy Airport Agreement

The Billboard Podcast Your Boss doesn’t want you to listen to

 

There are a many billboard podcasts, only The Board Room brings expert based discussion of real issues, offering actionable solutions to the Outdoor Advertising Industry. Warning some of the commentary can be rough, if you want candy coated comments, delete and move on. 

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The Board Room’s Directors share; their close ratios as OOH sales people and as OOH buyers being closed. What’s a good close ratio? Is 33%? Should you know what yours is?

Holds, what are they good for? OOH Agency and Owner insights to holding space. What’s a soft hold? If you’re buying audience or impressions, why do we need holds?

Lamar’s recent Indy Airport agreement

 

 

As Billy Long EVP, OOH Practice, Account Management at Publicis Media said recently, “you don’t want a non-expert representing OOH.” We could not agree more Billy. Insights from OOH Experts.

Podcast #52–29 minutes. Click the orange circle/white arrow below. 

Today’s Board:
Bob Wolfe, Founder and President of Outselling, Inc
Daniel Wilkins, Founder, Agency672
Jeff Joaquin, Co-founder President  Marquee Media
Jack Sullivan, OOH Media Consultant, email: jsulli2703@gmail.com

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The Board Room.
EXPERIENCED, Out of Home professionals debate of the challenges facing the OOH Industry today. 

OOH Experts / Board Members:
Bob Wolfe, Founder and President of Outselling, Inc
Todd Hansen, President, Sun Outdoor
Jeff Joaquin, Co-founder President  Marquee Media
Jack Sullivan, OOH Media Consultant, email: jsulli2703@gmail.com
Daniel Wilkins, Founder, Agency672
Moderator: Brent Baer,  Publisher, OOH Today

OOH TODAYThe outdoor advertising industry’s only Independent Voice 

We want to hear from you! Share your opinions, comments and experiences on the issues and answers presented in today’s #billboard podcast. Submit questions for our panel to BillBoard@OOHToday.com

OOH Today’s Podcast is produced and edited by Outselling, Inc
Podcast 52

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