OOH Today Podcast 15 —Why Posters are Forgotten Format. Can OOH step above online digital media

OOH Today’s Podcast 15 —
3 Exit Statements

This maybe our most contentious episode to date. 

1. The Vote.org erroneous creative install in Detroit… Can OOH go a step above what the online digital media currently lacks? Is this an opportunity for OOH to rise above? Should OOH take money from political super-packs who push a false message? Who will take a Russian OOH check?
2. Posters seem to be forgotten format by national advertisers, the biggest reason why is ___________ .  Are posters a dying OOH format?
3. On a scale of 1 to 10 (one being bust and 10 being boon) driver-less cars are what to our industry?  Either way we are _______ years away from this happening.

The Board Room
OOH Experts / Board Members:
Todd Hansen,  Jack Sullivan, Bob Wolfe and Daniel Wilkins

Podcast #15  — 37 minutes —Click the orange circle/white arrow below to listen

OOH TODAY —The outdoor advertising industry’s only independent voice.
‘The Board Room’ is outdoor advertising’s unfiltered/unscripted podcast offering deeper insights of the Out of Home Advertising Industry. A panel of experienced OOH professionals discuss everything in the OOH space… agencies, buyers/sellers, creative, leadership, measurement, sales, technology and the journey.

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